My story:
Powered by PamelaJGreen.com
Welcome to HerPath — a community built for women who are ready to lead with purpose, show up with confidence, and master the art of branding in a way that works for them, not against them.
As many of you know, I once served in a c-suite role at a prominent HR association. I was doing the work I loved—growing membership and creating impact—until one day, someone made an offhand comment that changed everything:
"Your brand is getting bigger than the organization's brand."
Back then, we weren’t called “brands”—we were personalities. But that moment sparked something in me. I didn’t know it then, but I had just started walking a new path—HerPath.
Because a few simply didn't believe a personal brand couldn’t co-exist with an organizational one, I embarked on a now 13-year journey, writing two books on building a strong internal brand—and discovering that many women are missing out on two key truths:
I discovered that the naysayers were wrong. More and more women are successfully coexisting with their organizations brands. They've found that value alignment is the link and a supportive organization is vital. At HerPath, we believe your brand should align with your core values, your business goals, and your financial worth. This isn’t about choosing between “you” and your organization—it’s about making both thrive.
So instead of writing another book, I created this space. A space for women like you—leaders, innovators, and change agents—to explore how your brand can exist in harmony, with confidence, and in community.
Let’s master our brands together.
Welcome to HerPath.
Welcome to HerPath — a community built for women who are ready to lead with purpose, show up with confidence, and master the art of branding in a way that works for them, not against them.
As many of you know, I once served in a c-suite role at a prominent HR association. I was doing the work I loved—growing membership and creating impact—until one day, someone made an offhand comment that changed everything:
"Your brand is getting bigger than the organization's brand."
Back then, we weren’t called “brands”—we were personalities. But that moment sparked something in me. I didn’t know it then, but I had just started walking a new path—HerPath.
Because a few simply didn't believe a personal brand couldn’t co-exist with an organizational one, I embarked on a now 13-year journey, writing two books on building a strong internal brand—and discovering that many women are missing out on two key truths:
- We must carve out shelf space for our personal brand.
- We must retain—manage and showcase—our value.
I discovered that the naysayers were wrong. More and more women are successfully coexisting with their organizations brands. They've found that value alignment is the link and a supportive organization is vital. At HerPath, we believe your brand should align with your core values, your business goals, and your financial worth. This isn’t about choosing between “you” and your organization—it’s about making both thrive.
So instead of writing another book, I created this space. A space for women like you—leaders, innovators, and change agents—to explore how your brand can exist in harmony, with confidence, and in community.
Let’s master our brands together.
Welcome to HerPath.
Write your awesome label here.
Welcome to the only community designed to boost your brand, your business, and your bottom line.
Your brand is more than a statement, more than a social post, and much more than your presence, it includes how you manage your work, exhibit thought leadership, connect with others, and take care of your bottom line.
In HerPathTM to Leadership, our goal is simple, help you build your brand, your business and your bottom line. When have you ever had the opportunity to make a direct connection to all three of these critical areas of life?
In HerPathTM to Leadership, our goal is simple, help you build your brand, your business and your bottom line. When have you ever had the opportunity to make a direct connection to all three of these critical areas of life?