Effective Change Management Communication

  • Author: Pam Green
  • Course time:
    14 minutes
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Category: Change Management
Series: Communicating Change

Change is hard, even when the change is positive. No change leader sets out to fail. Yet, the majority of change initiatives do fail. Often, the problem is not the change initiative’s value but communicating the value to the people affected. 

In this micro course, you'll discover the importance of communication during change and transitioning. It's natural for team members to feel stressed and uneasy, or to resist change. You'll learn how an effective communication plan can relieve employee stress and build buy-in. 

  • Video time: 3.25 minutes
  • Additional Resources: Checklist of messaging tips for developing your communication plan